According to the new research, there are specific types of content that are thought to have worked best for the SEO. The research was done in form of assessing the SERPs over a certain period of time. This means that the certain kinds of formats are feasible for the each category of queries put by the users. To put simply, a list can be compiled to narrow down the needs of the contemporary users and the SEO projects can be tailored in accordance with the requirements of the market.
Nevertheless, before discussing the list of content formulated by the recent research, it is important to make clear what is meant by the content, as people may confuse it with e-commerce or the feedback page of the websites. Generally, the digital content is produced by the website owners, SEO to promote a certain product or to create information content for the end users mostly.
Format Type
Instead of focusing on the transaction-based content, most of the queries tend to revolve around the information based domains; this means that the users are usually looking to gain information on a particular matter. Therefore, if you have a website that sells furniture, you could add articles or contents that would help the users in getting to know the different types and fact-based details for the particular product. Moreover, it is the way of your user to tell you that they take interest in your product and if you provide them the opportunities to learn more about them, it is likely to produce better results for you.
Visually Dynamic
Broadly speaking the blue links advertisement is one of the traditional ways of promoting one’s products, however if it takes into account the modern requirement in form of images or search verticals, it could help to gain the attention of the user to a great extent, That said, the facts can be fed to the users in innovative ways, for instance, infographics is one of the best ways of communicating with the user that will stick in the minds. The idea behind the infographics and other modes of visualization is to give the user the requested information in bite sizes rather than cramming the facts into the brains in the dogmatic style. Furthermore, articles in the form of a video have also become very popular in addition to the infographics.
Schema
The main purpose of the schema is to make the process of detection easy for the search engine when it comes to the content you are producing. This means that you kind of get a guarantee to project your content in the right form. It also plays a significant role in yielding detailed answers to the queries of the user by the prominent search engines. However, in the wake of the shift in terms of the user preference to get easy or quick answers, the schema will facilitate your website to classify the niche-relevant content and to make it attractive for the target audience. In other words, the content of your website should be suitable for the snippet boxes. In addition, the role of artificial intelligence is another trend that is likely to dominate the market in the coming year. And this is where the role of the schema will probably gain importance than the year of 2016.
Hybridization
In the backdrop of the dynamic nature of the digital marketing and users leaning towards the smart search options, the digital market is also making changes in terms of addressing the weaknesses of the market. For example, separate domains are being designed and allotted to hire the experts in specific marketing domains. Moreover, the Mobile users are also being targeted to increase the content relevance and access for them, for example, specialized ads are used to promote the products and to provide the user with a steady experience. This means that the emphasis on the hybrid strategies will increase in the coming years. The main goal is to work on the team building and to encourage the interactions of diverse teams to produce better outcomes. So, the collaboration and joint ventures of the different set of people will help to meet the changing dynamics of the SEO industry.
Content Rating
The overemphasis on the popular intent of the user yield increased rate of advertisement, especially when it comes to top pages or options. As a result, the less commercial content is compromised. And it is one of the demerits of the contemporary search engines as well. The reason has to do with the difficulty to differentiate between the commercial and quality content. Therefore, it would not be an exaggeration to claim that the joint projects of the teams working on the commercial keywords and the less commercial content can help to mitigate the above-mentioned problem to an extent. Similarly, it is necessary to develop a system that would distinguish between the quality content and the content produced for the sole purpose of using the popular terms to yield more outcomes or results. Furthermore, the content strategies of the SEO also require adaptability to the new dynamics in terms of addressing the flaws and boosting the merits of the industry.
Fast Pace of the SEO Market
Though one of the first AMP projects was launched by Google, however, the pace of the SEO has undergone phenomenal changes in the past few years. Consequently, the high rate or speed has become an essential feature of the digital world as well. As the slow speed is probably one of the most dreaded things experienced by the users in the modern times, this change has got a lot to do with the overall growth and progress of the digital world, but the repercussion of these changes is now being felt by the SEO market on various levels. For example, the new formats can easily separate the relevant information from the irrelevant one better than before. To put simply, all the experts in the SEO will have to work on the strategies that would match the fast pace of the changes taking place in the digital world at a bigger level. In addition, the focus on the Indianapolis SEO will probably increase due to the competition in the SEO industry.
Timothy Jones 